The Seahawks initially came to us with a very rough idea of a microsite with a real-time counter to show how many fans “tapped in” as the NFL playoff run began. Any incorporation of location-based mapping visuals was considered a “bonus”. With that, we developed a fully responsive experience that featured a number of interactive elements —using Bing Maps APIs — such as geo-based global pins, top city, and country counters, as well as hourly visitors meter. Additionally, we built in easy social sharing functionality to promote spreading the word. On the back-end, we leveraged the cloud to ensure we had the flexibility and scaling in place to handle the expected high traffic at an optimal cost.

Results: 125k visitor pins, 3500 cities represented, 90+ countries represented.

Role: Creative Director