Lost in a sea of competition, we wanted to help shift Acer’s brand perception in the North American market; evolving from a price-point computer to the product of choice with a community of brand loyalists. To build a new, stronger kind of loyalty, we recommended that Acer find ways to better live up to their mission statement of ‘breaking barriers between people and technology’. With a social-first mindset, we developed docu-style video campaign that told the story of three women helping close the gap between men and women in tech. By donating technology to relevant organizations and leveraging their platform to tell these important stories, Acer was able to start living up to that mission statement in a relatable, authentic way that helped build brand affinity and a stronger connection to customers.