Acer wanted to make a splash by giving away a Predator 21 X – a $9,000 gaming laptop – in a random drawing. But, we saw a bigger opportunity. We created 21 (very difficult) clues to be solved over the course of 21 days and scattered them about social media. The more puzzles answered, the higher the odds of winning the ultimate prize: a Predator 21 X. Engagement surpassed expectations: 6,000+ account activations in four days, 89k+ entries, 19k+ new email subscribers, 178k+ visitors to 21xhunt.com, 9 minutes average time spent on site, 223k engagements, 31.3M impressions, 210k clicks, 1.5M video views, 90% positive social sentiment.

Role: Creative Director

Awards: Silver Addy, Shorty Finalist