Acer Project 2234 Campaign

Lost in a sea of competition, Acer needed help evolving from a price-point computer to the product of choice. I worked with the client to actualize their brand purpose of ‘breaking barriers between people and technology. With a social-first mindset, we developed docu-style video campaign that told the story of three women helping close the gap between men and women in tech. The stories were cut into various digital formats to run on social and paid advertisements that drove to a website for each full length story. Accompanying the videos were a series of organic social posts for Instagram and Facebook resulting in 7.64M impressions, over 700k social engagements, and a 12.3% engagement rate.