Bently Nevada AR Experience

Bently Nevada had a loyal user base, but their products were aging, and the competition was catching up. However, that was about to change: their new product, the Orbit 60 series, was set to launch at the industry’s biggest event.

Their brief was simple; make attendees say ‘wow’. However, this was easier said that done, with a product that was a small black box. Our team threw everything at the wall – holograms, lasers, pressure sensitive floors – you name it. In the end, the team developed an immersive AR experience that brought the product features to life in such a way that people could actually see the unseen benefits.

The experience was a landmark endeavor for Bently, and their booth was the hit of the show. The exhibit now resides as a centerpiece of the Bently education centre in the headquarters in Minden, Nevada.