Acer Barrier Breakers Campaign

After the success of 2234, the Acer client wanted to extend the campaign. In an effort o continue to build brand equity around their missions statement of ‘breaking barriers between people and technology’, we identified organizations working to close the digital divide and to create a more sustainable tomorrow, and provided device donations, funding, and videos telling the stories of their missions. The campaign launched on social media and led to a dedicated landing page where viewers could learn more and get involved.

Outcomes as of December 2020: Widened reach and funding support for partner organizations // 6.5M impressions across paid social // 135.6K impressions across organic social // 20.2K Barrier Breakers page views on Acer.com // 80% increase in organic traffic after two quarters in market