Acer Global Anthem

In an effort to create more consistency across the Acer brand globally, I helped Acer develop brand assets that could be easily localized and adopted in each of their regions. We developed a brand anthem campaign, which aimed to inspire young people to strike out and make their own way in the world. Each of these stories highlighted not only the products that helped to inspire them, but the creativity that pushed each to make their own path. Shooting content across Berlin, Mexico City, Bangkok, and Beijing, we delivered 350+ video and photographic assets localized into 15 languages.