CES Virtual Event
Our client Acer had always had a strong physical presence at CES. However, when Covid hit, we had to make an unexpected, and very fast pivot. We had never done a virtual event before and had to figure it out as we went.
Knowing that it was important for attendees to interact with Acer’s new products, my team built a dynamic and educational virtual experience that encouraged exploration. We leveraged our parent company’s visitor center as an affordable shoot location, and created a 360 immersive tour with four product experience 'pods'. Using QR codes, the viewer was able to interact with AR versions of the products, encouraging deeper learning and exploration of the products. Additionally, we created on-demand product demo videos from the product team, and virtual spaces for 1:1 sales and product meetings.
Results
In the end the event was hailed as one of the best virtual CES events by Lifewire. The site was hit with 15,073 unique visitors, Av. time on site for consumers: 14 min, Av. time on site for partners: 57 min, 565 press mentions, 8.8M impressions, a post- event survey 95% of respondents rated good/excellent. Additionally, the virtual platform provided an opportunity to connect with consumers unable to travel to in person conferences in the past. Only 29% of consumer attendees reported attending a prior year’s Acer conference in person.
